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But That’s Why I Hired You. Sound Familiar? Here’s How to Fix It.
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 min read

But That’s Why I Hired You. Sound Familiar? Here’s How to Fix It.

You hired a video editor.


You had the kickoff call.


You shared the brief.


You even recorded a Loom to make sure they “got it.”

And still, you're giving direction as if you’re working for the video editor instead of them working for you. Confusing right?

If you’ve ever caught yourself saying:


“But that’s why I hired you…”


...congrats. You’ve officially outgrown your current video editor.

Let’s break down why that sentence keeps showing up and how to fix the problem before it torches your momentum.

The Hidden Cost of “Helpful” Editors

Most companies think they’re outsourcing editing.

But they’re still stuck making every creative decision because the person they hired can only edit (kinda), not lead.

You still:

  • Set the structure

  • Approve the creative

  • Rebuild bad hooks

  • Rewrite sloppy captions

  • Chase feedback and check timelines

What you’ve really got is an assistant with Adobe Premiere installed on their computer.

Why This Kills In-House Teams

This hits especially hard if you already have a legit marketing team.

Because now your in-house marketer is:

  • Chasing down revisions

  • Babysitting project timelines

  • Clarifying obvious brand tone notes

  • Fixing weak captions and boring thumbnails

  • Losing hours every week on micro-decisions that shouldn’t be theirs

Eventually, they start thinking, “I might as well just do it myself.”

That’s when great marketers burn out.


And your whole content system stalls.

What You Actually Want (But Rarely Get)

You don’t need another person who “knows how to edit.”

You need a system that actually runs without you.

Here’s what that looks like:

  • Videographer (optional)

  • Managing Editor

  • Creative Director

  • Scriptwriter

  • Platform-specific Editors

  • Clear intake and feedback loops

  • AI Video tools & softwares

That’s how you scale without babysitting.


That’s how you stop saying “That’s why I hired you.”

Here’s How to Fix It

Whether you build it internally or plug into a done-for-you solution, here’s the playbook:

1. Set Expectations Early

Define who owns what: strategy, footage, creative direction, final output.


If you don’t say it, you’ll end up doing it.

2. Stop Hiring Individuals. Hire Systems.

Solo editors working in silos always create more work.


You want a content machine that just runs—daily, weekly, monthly.

3. Demand Proactive Thinking

Your team should send ideas, flag problems, and bring clarity—without needing permission.


You’re not here to hold hands.

4. Remove Yourself From the Feedback Loop

Build or plug into a system that handles intake, reviews, revisions, and delivery—without your constant involvement.

Final Thought

If you’re a $1M+ business with a real marketing team and you're still saying


“But that’s why I hired you”…

It’s not just annoying.


It’s a red flag.

You’re not scaling. You’re dragging.

Fix it.

Either build the system.


Or plug into one that already works.

👉 Schedule a call and we’ll show you how companies like yours get 30+ videos consistently per month without hiring another W-2 or chasing freelancers.

Just stop settling for people you have to manage like interns.

Meet the author

Zach Medina

zach@viralideamarketing.com

Co-Founder of Viral Ideas Video Editing

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